The Customer
David and Danielle Statham, owners of Good Earth Cotton, saw the potential for farming practices and production methods to have a real impact on the climate crisis. They had a vision of producing clothes made with environmentally conscious fibres from their farm in Keytah, New South Wales
Good Earth Cotton is climate positive –
sequestering more carbon than it emits – and is produced through a modern
regenerative farming program that
empowers global producers, communities
and members of the textile supply chain
as agents of change.
The Challenge
David & Danielle
founded Good Earth
Cotton to make their
dream a reality but
needed to find a way to
measure carbon levels
at scale to prove their
clothing did what it said
on the label.
The Solution
They describe their discovery of Downforce Technologies’ remote measurements of SOC, which provide historic data and annual monitoring of carbon at 10m resolution, as a “game changer”.
David and Danielle can now see the
current and historical SOC stocks across
their farms and are able to accurately
identify the impact of their practices on
carbon levels.
The Result
And as brands become increasingly concerned with the environmental impact of their supply chains, Good Earth Cotton can attract premium prices because the company is able to provide good, verifiable data to its customers.
“The common sense approach to farming delivers you the result, but you need a tool to measure with,” David said. “Soil tests are essential for NPK tests, but we’re only positioning with one point with a soil test. With Downforce, you get thousands of points.
By combining the two you get the best of both worlds, and it adds credibility and rigour to the results.”
Downforce’s global, remote
measurements have also given the
Statham’s the opportunity to expand
their brand and their impact.
Since the
measurements are remote, they don’t
need to physically be on the farm to get the SOC data, and are working with
farmers in Africa to establish regenerative
farming practices there.
“Downforce allows every farmer in every part of the world to understand the carbon footprint of their farming practice.”
-David Statham, Good Earth Cotton
