News & Events

Great Yorkshire Show

The largest agricultural show in England, organised and run by the Yorkshire Agricultural Society.

Downforce Technologies with Morrisons at the Great Yorkshire Show 2024

We are delighted to announce that Downforce Technologies will be joining Morrisons at the 2024 Great Yorkshire Show, running from Tuesday the 9th to Friday the 12th of July 2024. The Great Yorkshire Show is an event that brings together industry leaders, stakeholders, and innovators to discuss crucial and pressing matters in relation to the United Kingdom’s agricultural landscape to celebrate and support farmers. As experts in Soil Organic Carbon (SOC) Measurement, Reporting, and Verification (MRV), we are eager to engage with the critical discussions, presentations, and events that will take place in Yorkshire.

Morrisons Panel to celebrate 125 Years of Agriculture

Morrisons will be hosting a panel at Stand 485 on Thursday 11th July 2pm with keynote speaker Jack Bobo, a thought leader in future farming systems, food, and nature security. The discussion panel will chaired by Morrisons Technical & Sustainability Director, Sophie Throup and will also include Morrisons UK agricultural Sourcing Director (Livestock & Eggs); Jodie Bolland, alongside Morrisons Head of Trading (Meat); Paul Geary, and two generations of the Carr Family (Morrisons livestock suppliers).

Our Attendance

Our Chief Product Office, Geoff Horrell will be attending and is keen to share insights and learn from other industry leaders about the latest advancements in sustainable agriculture, and soil health that may be applicable to Downforce on a wider scale.

About the Event

The Great Yorkshire show will aim to celebrate the agriculture, food production, and farming sector whilst also upholding tradition. The Great Yorkshire show will explore crucial topics that are driving the future of agriculture, including:

  • The expansion of high-value agriculture in various regions within the UK.
  • Opportunities, and challenges in international trade markets.
  • Technologies, and strategies aimed at decarbonizing high-yield agriculture.
  • The latest investment trends, innovations, and agricultural technologies that can revolutionize the industry.
  • The cutting-edge machinery, and latest innovations that are applicable to combatting supply chain logistics challenges.
  • Highlighting the importance of British wool.

For more information on The Great Yorkshire Show: see here

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“This is incredibly exciting and potentially a game changer. If we can combine this technology with what we are discovering with our farmers through our soil health initiative we will be able to tailor our land use plans, monitor our progress, and deliver on our pathway to net zero.”
Matthew Morris, Land Steward for the Duchy of Cornwall