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Case study
Case study
Case study
Regenerative Agriculture
Regenerative Agriculture
Regenerative Agriculture
How Asahi brought verified farm data into its beer supply chain, from paddock to pint
How Asahi brought verified farm data into its beer supply chain, from paddock to pint
How Asahi brought verified farm data into its beer supply chain, from paddock to pint
About
Asahi
Most of a global brewer's footprint lies on the farms that grow its barley. Asahi, Boolah Group and Downforce measured it using a methodology that delivers verifiable, audit-ready evidence for sustainability claims.
About
Asahi
Most of a global brewer's footprint lies on the farms that grow its barley. Asahi, Boolah Group and Downforce measured it using a methodology that delivers verifiable, audit-ready evidence for sustainability claims.
About
Asahi
Most of a global brewer's footprint lies on the farms that grow its barley. Asahi, Boolah Group and Downforce measured it using a methodology that delivers verifiable, audit-ready evidence for sustainability claims.
Australia
location
Australia
location
Australia
location
42,000
HA
42,000
HA
42,000
HA
23
farms
23
farms
23
farms
9
years of analysis
9
years of analysis
9
years of analysis
challenges
Proving what they already knew.
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently. For beer, barley is one of the biggest single variables.
challenges
Proving what they already knew.
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently. For beer, barley is one of the biggest single variables.
challenges
Proving what they already knew.
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently. For beer, barley is one of the biggest single variables.
challenge 1
Scope 3 is the hardest part to measure
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently.
challenge 1
Scope 3 is the hardest part to measure
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently.
challenge 1
Scope 3 is the hardest part to measure
Most of a beverage company's emissions are Scope 3, which makes them the hardest part to measure consistently.
challenge 2
Barley is one of the biggest single variables
For beer, barley is one of the biggest single variables. In Asahi's emissions snapshot, malt accounts for 7% of total emissions and barley for 4%.
challenge 2
Barley is one of the biggest single variables
For beer, barley is one of the biggest single variables. In Asahi's emissions snapshot, malt accounts for 7% of total emissions and barley for 4%.
challenge 2
Barley is one of the biggest single variables
For beer, barley is one of the biggest single variables. In Asahi's emissions snapshot, malt accounts for 7% of total emissions and barley for 4%.
challenge 3
On-farm reality, in a reportable form
Getting this right means understanding what happens on farm, from inputs through soil health to yield, in a form that holds up to reporting standards.
challenge 3
On-farm reality, in a reportable form
Getting this right means understanding what happens on farm, from inputs through soil health to yield, in a form that holds up to reporting standards.
challenge 3
On-farm reality, in a reportable form
Getting this right means understanding what happens on farm, from inputs through soil health to yield, in a form that holds up to reporting standards.
Our response
The verified data beneath it all
Downforce measured emissions through Australia's GAFF tool and soil carbon removals by fusing ground-based data with earth observation, tracked annually. The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
Our response
The verified data beneath it all
Downforce measured emissions through Australia's GAFF tool and soil carbon removals by fusing ground-based data with earth observation, tracked annually. The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
Our response
The verified data beneath it all
Downforce measured emissions through Australia's GAFF tool and soil carbon removals by fusing ground-based data with earth observation, tracked annually. The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
response 1
Emissions measured through GAFF
Downforce measured emissions through Australia's GAFF tool, tracked annually.
response 1
Emissions measured through GAFF
Downforce measured emissions through Australia's GAFF tool, tracked annually.
response 1
Emissions measured through GAFF
Downforce measured emissions through Australia's GAFF tool, tracked annually.
response 2
Soil carbon removals from fused data
Soil carbon removals were measured by fusing ground-based data with earth observation, tracked annually.
response 2
Soil carbon removals from fused data
Soil carbon removals were measured by fusing ground-based data with earth observation, tracked annually.
response 2
Soil carbon removals from fused data
Soil carbon removals were measured by fusing ground-based data with earth observation, tracked annually.
response 3
Independently audited to ISO 14064
The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
response 3
Independently audited to ISO 14064
The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
response 3
Independently audited to ISO 14064
The results were audited under ISO 14064 by SGS to produce a net-zero carbon report.
Key findings
Evidence at work
Key findings
Evidence at work
Key findings
Evidence at work
01
Measured at scale
Emissions and soil carbon removals measured across 23 farms covering 42,000 hectares in New South Wales, Australia.
01
Measured at scale
Emissions and soil carbon removals measured across 23 farms covering 42,000 hectares in New South Wales, Australia.
01
Measured at scale
Emissions and soil carbon removals measured across 23 farms covering 42,000 hectares in New South Wales, Australia.
02
Product-level reporting, from day one
Asahi can now report its barley footprint at product level on audited data.
02
Product-level reporting, from day one
Asahi can now report its barley footprint at product level on audited data.
02
Product-level reporting, from day one
Asahi can now report its barley footprint at product level on audited data.
03
Independently audited
Results audited under ISO 14064 by SGS to produce a net-zero carbon report.
03
Independently audited
Results audited under ISO 14064 by SGS to produce a net-zero carbon report.
03
Independently audited
Results audited under ISO 14064 by SGS to produce a net-zero carbon report.
04
One record, three roles
Boolah connects sustainably grown, low-emission, traceable barley to customers; Regen4real provides the sustainability framework and how to interpret it across complex farming systems; Asahi uses the data to inform sustainability decision-making and to report on Scope 3 emissions, all from the one verified record Downforce provides.
04
One record, three roles
Boolah connects sustainably grown, low-emission, traceable barley to customers; Regen4real provides the sustainability framework and how to interpret it across complex farming systems; Asahi uses the data to inform sustainability decision-making and to report on Scope 3 emissions, all from the one verified record Downforce provides.
04
One record, three roles
Boolah connects sustainably grown, low-emission, traceable barley to customers; Regen4real provides the sustainability framework and how to interpret it across complex farming systems; Asahi uses the data to inform sustainability decision-making and to report on Scope 3 emissions, all from the one verified record Downforce provides.
05
A continuous record, year on year
A continuous record traces whether soil carbon is gaining, holding or losing, year on year, across every farm.
05
A continuous record, year on year
A continuous record traces whether soil carbon is gaining, holding or losing, year on year, across every farm.
05
A continuous record, year on year
A continuous record traces whether soil carbon is gaining, holding or losing, year on year, across every farm.
customer perspective
Regen4real was built to bridge the gap between what happens on farm and what end users need to report. This work shows how real data, collected at commercial scale, supports more credible and practical outcomes.

Stuart Tighe
Chief Executive Officer, Boolah
customer perspective
Regen4real was built to bridge the gap between what happens on farm and what end users need to report. This work shows how real data, collected at commercial scale, supports more credible and practical outcomes.

Stuart Tighe
Chief Executive Officer, Boolah
customer perspective
Regen4real was built to bridge the gap between what happens on farm and what end users need to report. This work shows how real data, collected at commercial scale, supports more credible and practical outcomes.

Stuart Tighe
Chief Executive Officer, Boolah
On-farm outcome
The same verified data lets Boolah and Regen4real prove the benefit to growers, and bring more farms in. The same approach is scaling to more barley growers, and to other crops and off-takers.

On-farm outcome
The same verified data lets Boolah and Regen4real prove the benefit to growers, and bring more farms in. The same approach is scaling to more barley growers, and to other crops and off-takers.

On-farm outcome
The same verified data lets Boolah and Regen4real prove the benefit to growers, and bring more farms in. The same approach is scaling to more barley growers, and to other crops and off-takers.
