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Case study
Case study
Case study
Regenerative Cotton
Regenerative Cotton
Regenerative Cotton
How Good Earth Cotton turned regenerative farming into certified product claims
How Good Earth Cotton turned regenerative farming into certified product claims
How Good Earth Cotton turned regenerative farming into certified product claims
About
Good Earth Cotton / Rodd and Gunn
Good Earth Cotton is a global leader in regenerative cotton, grown by Danielle and David Statham through their Sundown Pastoral Company in Australia, farming for soil health and carbon capture. As buyers and regulators began demanding verifiable proof behind sustainability claims, they needed to measure that impact beyond what soil sampling could offer.
About
Good Earth Cotton / Rodd and Gunn
Good Earth Cotton is a global leader in regenerative cotton, grown by Danielle and David Statham through their Sundown Pastoral Company in Australia, farming for soil health and carbon capture. As buyers and regulators began demanding verifiable proof behind sustainability claims, they needed to measure that impact beyond what soil sampling could offer.
About
Good Earth Cotton / Rodd and Gunn
Good Earth Cotton is a global leader in regenerative cotton, grown by Danielle and David Statham through their Sundown Pastoral Company in Australia, farming for soil health and carbon capture. As buyers and regulators began demanding verifiable proof behind sustainability claims, they needed to measure that impact beyond what soil sampling could offer.
Australia
location
Australia
location
Australia
location
68,058
HA
68,058
HA
68,058
HA
2,021,418
tCO₂e carbon removed
2,021,418
tCO₂e carbon removed
2,021,418
tCO₂e carbon removed
9
years of analysis
9
years of analysis
9
years of analysis
challenges
Proving what regenerative farming returns to the soil at scale
Brands and tightening legislation are demanding proof of the carbon regenerative farming returns to the soil, and traditional measurement can't deliver it at scale.
challenges
Proving what regenerative farming returns to the soil at scale
Brands and tightening legislation are demanding proof of the carbon regenerative farming returns to the soil, and traditional measurement can't deliver it at scale.
challenges
Proving what regenerative farming returns to the soil at scale
Brands and tightening legislation are demanding proof of the carbon regenerative farming returns to the soil, and traditional measurement can't deliver it at scale.
challenge 1
Proving claims under scrutiny
As greenwashing rules tighten, brands and incoming legislation require defensible data behind every carbon claim.
challenge 1
Proving claims under scrutiny
As greenwashing rules tighten, brands and incoming legislation require defensible data behind every carbon claim.
challenge 1
Proving claims under scrutiny
As greenwashing rules tighten, brands and incoming legislation require defensible data behind every carbon claim.
challenge 2
The limits of soil sampling
Carbon can't be accurately measured at landscape scale through soil cores. A single core reads one spot in the ground, capturing only a singular point in how carbon behaves.
challenge 2
The limits of soil sampling
Carbon can't be accurately measured at landscape scale through soil cores. A single core reads one spot in the ground, capturing only a singular point in how carbon behaves.
challenge 2
The limits of soil sampling
Carbon can't be accurately measured at landscape scale through soil cores. A single core reads one spot in the ground, capturing only a singular point in how carbon behaves.
challenge 3
Justified scepticism
Good Earth Cotton doubted remote measurement could match ground-truth data, and ran a blind test against their existing soil results expecting to find a gap.
challenge 3
Justified scepticism
Good Earth Cotton doubted remote measurement could match ground-truth data, and ran a blind test against their existing soil results expecting to find a gap.
challenge 3
Justified scepticism
Good Earth Cotton doubted remote measurement could match ground-truth data, and ran a blind test against their existing soil results expecting to find a gap.
Our response
Validated against their own data, then scaled to landscape level and paired with full traceability.
Downforce validated its remote measurement against Good Earth Cotton's own data, then scaled it into an annual, historic, landscape-wide record - feeding into a full field-to-garment traceability chain.
Our response
Validated against their own data, then scaled to landscape level and paired with full traceability.
Downforce validated its remote measurement against Good Earth Cotton's own data, then scaled it into an annual, historic, landscape-wide record - feeding into a full field-to-garment traceability chain.
Our response
Validated against their own data, then scaled to landscape level and paired with full traceability.
Downforce validated its remote measurement against Good Earth Cotton's own data, then scaled it into an annual, historic, landscape-wide record - feeding into a full field-to-garment traceability chain.
response 1
Blind validation against existing data
Tested head-to-head against Good Earth Cotton's existing soil results, Downforce's figures came back nearly identical, turning scepticism into trust.
response 1
Blind validation against existing data
Tested head-to-head against Good Earth Cotton's existing soil results, Downforce's figures came back nearly identical, turning scepticism into trust.
response 1
Blind validation against existing data
Tested head-to-head against Good Earth Cotton's existing soil results, Downforce's figures came back nearly identical, turning scepticism into trust.
response 2
Landscape-scale, high-resolution mapping
Downforce mapped soil organic carbon remotely at 10-metre resolution, annually, back through the historic record to 2017.
response 2
Landscape-scale, high-resolution mapping
Downforce mapped soil organic carbon remotely at 10-metre resolution, annually, back through the historic record to 2017.
response 2
Landscape-scale, high-resolution mapping
Downforce mapped soil organic carbon remotely at 10-metre resolution, annually, back through the historic record to 2017.
response 3
End-to-end traceability partnership
Paired with FibreTrace, which tracks fibre physically from gin to garment, Downforce's measurement data creates a verifiable chain from what the cotton did to the land through to where it ended up.
response 3
End-to-end traceability partnership
Paired with FibreTrace, which tracks fibre physically from gin to garment, Downforce's measurement data creates a verifiable chain from what the cotton did to the land through to where it ended up.
response 3
End-to-end traceability partnership
Paired with FibreTrace, which tracks fibre physically from gin to garment, Downforce's measurement data creates a verifiable chain from what the cotton did to the land through to where it ended up.
Key findings
Evidence at work
Key findings
Evidence at work
Key findings
Evidence at work
01
Accuracy validated
Downforce's remote soil organic carbon figures matched Good Earth Cotton's existing soil sample data almost exactly in blind testing.
01
Accuracy validated
Downforce's remote soil organic carbon figures matched Good Earth Cotton's existing soil sample data almost exactly in blind testing.
01
Accuracy validated
Downforce's remote soil organic carbon figures matched Good Earth Cotton's existing soil sample data almost exactly in blind testing.
02
GHG Protocol-aligned proof
Good Earth Cotton can now evidence its claims directly to buyers' sustainability teams and regulators.
02
GHG Protocol-aligned proof
Good Earth Cotton can now evidence its claims directly to buyers' sustainability teams and regulators.
02
GHG Protocol-aligned proof
Good Earth Cotton can now evidence its claims directly to buyers' sustainability teams and regulators.
03
Historic trend visibility
A three-year moving average smooths out weather variation, revealing a true trajectory against a record running back to 2017.
03
Historic trend visibility
A three-year moving average smooths out weather variation, revealing a true trajectory against a record running back to 2017.
03
Historic trend visibility
A three-year moving average smooths out weather variation, revealing a true trajectory against a record running back to 2017.
04
Practice-level insight
The data shows which regenerative practices are working hardest, tracked year on year.
04
Practice-level insight
The data shows which regenerative practices are working hardest, tracked year on year.
04
Practice-level insight
The data shows which regenerative practices are working hardest, tracked year on year.
05
Commercial impact
Verified data helped turn a 300-tonne pilot with Rodd and Gunn into 1,300 tonnes the following season, enough for over 1.5 million garments.
05
Commercial impact
Verified data helped turn a 300-tonne pilot with Rodd and Gunn into 1,300 tonnes the following season, enough for over 1.5 million garments.
05
Commercial impact
Verified data helped turn a 300-tonne pilot with Rodd and Gunn into 1,300 tonnes the following season, enough for over 1.5 million garments.
customer perspective
I’ve been in this space for nearly eight years, and I can’t find anything more compelling than this technology.
Danielle Statham
Co-Founder, Good Earth Cotton
customer perspective
I’ve been in this space for nearly eight years, and I can’t find anything more compelling than this technology.
Danielle Statham
Co-Founder, Good Earth Cotton
customer perspective
I’ve been in this space for nearly eight years, and I can’t find anything more compelling than this technology.
Danielle Statham
Co-Founder, Good Earth Cotton
On-farm outcome
Rodd and Gunn went from a 300-tonne pilot to 1,300 tonnes the next season - enough for 1.5 million garments they could finally stand behind.
On-farm outcome
Rodd and Gunn went from a 300-tonne pilot to 1,300 tonnes the next season - enough for 1.5 million garments they could finally stand behind.
On-farm outcome
Rodd and Gunn went from a 300-tonne pilot to 1,300 tonnes the next season - enough for 1.5 million garments they could finally stand behind.